Blog

Who rules the game?

2025-06-20 11:10
This week isn’t about a product release — it’s about our vision of the bigger picture and how the landscape is shifting.

Over the past year, we’ve experimented with a wide range of game streamers — from the US to the Philippines — using these collaborations both as a testing ground and a channel for organic growth. We’ve curated a selection of the best streams so you can see how creators react to Megamod’s gameplay. It’s raw, honest, and revealing.

Watch the streams records selection

Our streamer community is expanding across regions and platforms: Twitch, YouTube, TikTok, Facebook. Megamod is going live everywhere — from Europe to Vietnam.

With our StreamPlay tool, streamers don’t just play — they shape the experience. Buffs, item spawning, skin animations, world flipping, follow mode — all designed to turn passive viewing into creative, community-driven engagement.

The game creator and streamer equally build a space for interaction and communication. And here lies a powerful opportunity for a third player — the brand. This isn’t about traditional advertising; it’s about genuine communication and co-creation within the game. The creator builds the game, the streamer enriches it with their talent and audience leadership, and the brand can amplify this ecosystem, transforming the game environment into a space for deeper brand connection, values, and loyalty.

Brands today seek influencers with the right audience and authentic voices. Community-first talents consistently outperform traditional ads in engagement, retention, and trust.

We’ve had many conversations with talent and influencer marketing agencies recently — and we see this field booming. Gen Alpha lives in games just as their parents lived on social networks like Instagram and Facebook. Ignoring this space means missing critical cultural relevance and reach.

Our user-generated content approach now drives our marketing too. Streamers have become our most effective brand ambassadors, and our tools empower them to create standout content that fuels long-term player retention and community growth. We see clear opportunities for brands to fit into this chain and succeed.

We’re actively open to partnerships and eager to experiment with brands ready to push the boundaries of interactive marketing.