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Word of mouth experiment first results

2024-02-09 05:00
This week, we counted 1731 new games in the catalog.

While the development team is working on the mobile version for Megamod, which we are expecting to launch in February, the marketing team is continuing with their experiments and we want to share the results with you.
In early December we proposed that our creators make short gameplay videos and share them on social media. To obtain decision-making data and traffic, we now pay a little fee for each video. And here's what has already come out of it.
In two months, our creators produced and published 8,826 videos on YouTube, TikTok, and Instagram, with a cumulative reach of 25 million views.The starting CPM, including all production costs, was $10 at the beginning of December; it is now 60 cents, a decrease of more than 16 times! We love it!